Interview with ShopShark

Interview: ShopShark

“ We were really attracted to the feature rich administration panel and Ajax product display [in Magento] … This is clearly THE cutting edge shopping cart system available. To sum it up in one word IMPRESSIVE. ”

Dimitar Georgiev – Marketing manager

Tell us a bit about yourself and ShopShark?

I formed Focus Media about a year ago as a boutique development and SEO company. During that process, I was introduced to the owners of ShopShark as they had a substantial eBay presence but no web property of their own. We wanted to deliver a really fun different type of site with extremely cool advanced features. That led us to Magento.

What technologies are currently implemented / integrated in the frontend and behind-the-scenes?

First and foremost, I would like to give a huge thanks to Amanda Peterson from Xeno for her amazing design. From the front-end the only additional technology is Adobe’s Scene7 image viewer. For the backend, we have employed Joomla for additional CMS control, ServiceObjects for AMAZING address validation and address correction, NetSuite CRM for product and client data and lastly, Channel Advisor for inventory management.

Why did you choose Magento for the project?

We were really attracted to the feature rich administration panel and Ajax product display. The closer for me personally was the seamless one page checkout which I love.ShopShark Magento Theme Prima

What other solutions did you consider and/or evaluate?

We looked at ZenCart as an alternative but found it lacking in too many areas. The only other option we considered was building our own shopping cart with virtually no features.

What are your plans for the future with the site?

Foremost is product development, throughout the beta process we will be adding youth products and apparel. We will also be taking advantage of the promotional capabilities in Magento. Lastly and most importantly, we will be running huge promotions and making free magento themes!

Any recommendations for people evaluating Magento?

As this site ShopShark is enterprise level, we are running 2 web servers with load balancing and a separate DB server. We saw tremendous increases in page load times when we moved the DB to a dedicated server. Of course anything you can do to increase caching is great.

Any final words of wisdom?

I would like to thank the entire Magento team for the hard work you all have done. This is clearly the cutting edge shopping cart system available. To sum it up in one word IMPRESSIVE. I have been very fortunate to be surrounded by a wonderful team of developers and designers and that is always the recipe for success!

ShopShark video tutorials for their product :


Magento – the wide range of themes and templates

Magento is one of the fastest growing online shop systems and it has the wide range of themes and templates. It is no wonder because the Magento open source software is free of licensing costs and meets all requirements of a modern, comfortable and comprehensively equipped pro shop system:

  • Magento puts the greatest emphasis on ease of use and clarity in the back as in the front end: it not only makes your job as a shop owner – and your customers will thank you!
  • Magento supports the wide range of product types – from downloads of individual articles to products in bundles or kits, all products can be presented according to various attributes, and thereby sought by customers and put together
  • Magento is search engine friendly!
  • The integrated modular software can be updated easily expand and: thus grows with your Magento shop and is always kept current.


A large community is working with the Magento Inc. for the ongoing development of the software store.
You will learn how! Using Magento Go (A cloud version of Magento), you can operate quickly and without having to install your own store.

For the duration of the online workshops, it has its own servers available on which you set up your Magento online store.